INFOCOMM 2019 #silobusting
InfoComm 2019: the GPA and our Velocity Difference

InfoComm 2019 is set to be the biggest yet for the Global Presence Alliance. Along with our renowned networking event, global conference and global lounge, we will see the launch of VELOCITY; an important milestone for the GPA, and an initiative that will be an anchor to the GPA’s future for many years to come.


The Global Presence Alliance, led by our Whitlock US team, will host a VIBE event series focused on improving collaboration and connecting across boundaries by busting silos in working environments. We’re bringing industry insights, global speakers and disruptive ideas to add to the impact of InfoComm.

For those arriving early, our global community of customers, Vendor Partners, and GPA team members are set for an awesome opening poolside bash on Tuesday evening to kick off our week and plan strategies for making the most of the show. Networking, learning, and discussion about trends from around the world, with a “splash” of fun to celebrate the week to come.

On Wednesday, we debut the GPA Global Lounge at Infocomm this year after its success at ISE. If you need a breather from the show floor, come and join us at our relaxing retreat with all-day refreshments and the opportunity to engage with our GPA global team. Velocity, our standardized global enterprise Collaboration strategy ecosystem, will be on display along with experts from GPA teams from every corner of the globe.

Wednesday lunchtime will see the inspirational Kay Sargent, Director of Workplace from HOK, join us for a “Silo Busting” presentation on aligning design and tech. This will be followed by an engaging and collaborative “roundtable” discussion, as attendees collaboratively explore how to take her ideas and bust their own silos – learning how they can drive positive disruption in the workplace.

For Day 2 at InfoComm we’ll continue to offer some disruption to your normal routine. Our afternoon panel discussion featuring diverse perspectives from HOK, Logitech, Herman Miller and Intel, as we explore the need for better understanding and measurement of collaborative outcomes in the Modern Workplace.

We’ll be present on the show floor at Booth 7444 in partnership with Herman Miller, and as has become tradition our team will be very “visible” across the show floor.

For more information visit

the velocity ecosystem


As we look at the real drivers behind deploying collaboration technologies, it’s not more technology that is our customers’ goal – it is the ability to enable “velocity” within their organizations to in turn provide them competitive market advantage. To empower their employees to work more efficiently, more effectively, and to ensure together they can innovate and learn faster than each could do individually. Our primary role and value has to be to enable those human outcomes.

Velocity all started simply with a question – could we keep pace with the speed of the progressive enterprise organizations we aim to serve? Could we support a customer to move from identification of a need for improved collaboration, to effective deployment of 1000 or more rooms across the globe in 90 days? Even within the GPA with all our global advantages and footprint, we felt this was impossible using a traditional AV/UC market approach. So we clearly needed to think differently!

We knew we needed to start with our 4 S’s (Simplification, Standardization, Scale, and Speed).
But everyone these days has “standardized” room solutions, and that hasn’t solved the problem or the frustrations in the market.

So what makes Velocity different?

The answer is perspective, and the foundational shift that brings to design when the goalposts of how success will be measured are broadened to encompass the entire process. Far more than just a bill of materials, Velocity extends the standardization principle to a ready to deploy, global enterprise collaboration technology and lifecycle management strategy.

While Velocity is built upon delivering standardized collaboration technology solutions, core to its premise is removing the barriers that slow us down. Removing barriers allows us to re-think the concepts we measure success upon, and ultimately to provide the same innovation and disruption within our industry for our customers as they are seeking to achieve themselves. It removes the “Space” based room infrastructure dependencies and deployment risks that slow us down. It removes the focus on “speeds and feeds” that distract us understanding user needs and workflows. And it focuses on the ability to measure the collaborative culture and modern workplace outcomes that enterprise CEO’s are seeking to improve.

Velocity will launch with nine standardized solution designs, supporting the four key collaboration workflow platforms that power the majority of our enterprise customer base: Microsoft, Cisco, Google, and Zoom. These initial solutions are flexible, innovative, and have been built based upon deep collaboration and alignment with industry leaders including Crestron, Logitech, Cisco, LG, Samsung, NEC, and Legrand AV. But our efforts won’t stop there. Velocity is a concept, a platform for innovation and outcomes. Leveraging the GPA’s global diversity and perspective, it will be the foundation to our ongoing pursuit of better, different, and evolved solutions and services to deliver, manage, and measure the collaborative outcomes our customers are searching for.

To find out more about our Velocity ecosystem, visit the website at

about global presence alliance

The Global Presence Alliance is a consortium of privately-held audiovisual and collaboration technology integrators, who deliver solutions and support as one organization to global customers. Aligned by similar values and a business commitment as part of the GPA B.V., our partners offer a combined talent pool of thousands of professionals, following the same protocols and procedures all across the globe. GPA customers enjoy the convenience of working with local, “in-country” specialists with oversight from global program managers. Together, we deliver technology strategy, roadmap reviews, integration and 24/7 managed support. Our global AVNOC is located in the Netherlands, where we are incorporated. GPA members offer worldwide staging and demonstration facilities as well as onsite support for all major business hubs.
Learn more at

For media inquiries, please contact:
Byron Tarry, Executive Director

Leave a comment